{"id":11229,"date":"2022-05-31T10:10:21","date_gmt":"2022-05-31T16:10:21","guid":{"rendered":"https:\/\/eticacomunica.com.mx\/?p=11229"},"modified":"2022-05-31T10:10:21","modified_gmt":"2022-05-31T16:10:21","slug":"acuerdan-promotur-sinaloa-y-codesin-trabajar-por-la-marca-de-sitios-de-interes-turistico","status":"publish","type":"post","link":"https:\/\/eticacomunica.com.mx\/?p=11229","title":{"rendered":"Acuerdan Promotur Sinaloa y CODESIN trabajar por la marca de sitios de inter\u00e9s tur\u00edstico"},"content":{"rendered":"\n

Culiac\u00e1n, Sinaloa a 31 de mayo de 2022.- Con el objetivo de realizar acciones para posicionar la marca producto de los sitios tur\u00edsticos en los municipios, el Director General de Promotur Sinaloa, Jos\u00e9 Alfonso Res\u00e9ndiz Memije, se reuni\u00f3 con Mercedes Dorado, Directora de CODESIN Zona Centro.\r
\r
Promotur Sinaloa trabaja en dos campa\u00f1as intensas para difundir y promocionar los sitios de inter\u00e9s tur\u00edstico de los municipios, acciones que han llamado la atenci\u00f3n de CODESIN, por lo que hicieron la invitaci\u00f3n formal a Res\u00e9ndiz Memije a formar parte de su equipo.\r
\r
Al contar CODESIN con un proyecto que busca posicionar la marca producto en sitios de inter\u00e9s tur\u00edstico, el trabajo de promoci\u00f3n y difusi\u00f3n que realiza Promotur Sinaloa ser\u00e1 complemento para darlo a conocer, explic\u00f3.\r
\r
El funcionario estatal expuso ante los integrantes de CODESIN detalles de la estrategia del programa \u201cAtr\u00e9vete a vivir el turismo en Sinaloa\u201d, a trav\u00e9s del cual ha recorrido los 18 municipios recopilando en fotograf\u00edas y video, lo mejor de cada lugar.\r
\r
El otro programa tiene que ver con las mejoras de la imagen de las ciudades y zonas rurales, explic\u00f3, a trav\u00e9s del programa \u201cColoreando Sinaloa\u201d, en coordinaci\u00f3n con la Asociaci\u00f3n Civil \u201cCoraz\u00f3n Urbano\u201d, con la que firm\u00f3 un convenio de colaboraci\u00f3n en abril.\r
\r
\u201cEstamos muy contentos de sumarnos al trabajo que realiza CODESIN, ya estuvimos presentes en la firma del convenio que realiz\u00f3 con Elota, para posicionar la marca y proyectarlo como un destino tur\u00edstico\u201d, sostuvo.\r
\r
El Director General de Promotur Sinaloa adelant\u00f3 que pr\u00f3ximamente acompa\u00f1ar\u00e1 a funcionarios de CODESIN al Pueblo M\u00e1gico de Cosal\u00e1, donde se replicar\u00e1 la firma de convenio para posicionar la marca de este municipio que cuenta con una oferta tur\u00edstica competitiva en distintos segmentos.\r
\r
\u201cDesde luego que vamos a continuar promoviendo que en la actividad est\u00e9 presente el sentido social que el Gobernador Rub\u00e9n Rocha Moya quiere que se mantenga, para que la derrama econ\u00f3mica se disperse entre las familias que dependen directa e indirectamente del turismo, que cualquiera que sea su posici\u00f3n en la cadena productiva, sean beneficiados\u201d, explic\u00f3.<\/p>\n\n\n\n

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