{"id":32366,"date":"2026-04-25T16:07:23","date_gmt":"2026-04-25T23:07:23","guid":{"rendered":"https:\/\/eticacomunica.com.mx\/?p=32366"},"modified":"2026-04-25T16:07:23","modified_gmt":"2026-04-25T23:07:23","slug":"la-uas-consolida-la-excelencia-academica-con-el-lanzamiento-del-2-o-congreso-internacional-de-marketing","status":"publish","type":"post","link":"https:\/\/eticacomunica.com.mx\/?p=32366","title":{"rendered":"La UAS consolida la excelencia acad\u00e9mica con el lanzamiento del 2.\u00ba Congreso Internacional de Marketing"},"content":{"rendered":"\n

Con el objetivo de dar a conocer una nueva experiencia de Marketing, el Cuerpo Acad\u00e9mico Gesti\u00f3n de las Organizaciones y las Tendencias Administrativas (GOTA) present\u00f3 en rueda de prensa el segundo Congreso Internacional de Marketing (CIMA), organizado por alumnos y docentes de la Facultad de Ciencias Econ\u00f3mico Administrativas de Mazatl\u00e1n (FACEAM) bajo la direcci\u00f3n de la Dra. Rosa del Carmen Liz\u00e1rraga, de la Universidad Aut\u00f3noma de Sinaloa (UAS).

En su car\u00e1cter como Director General de CIMA, el doctor Daniel Omar Nieves Liz\u00e1rraga, expres\u00f3.

\u201cMuch\u00edsimas gracias a nuestras autoridades, doctor Jes\u00fas Madue\u00f1a Molina ha sido una parte importante y de apoyo para el crecimiento de nuestro congreso, el que podamos traer a este nivel de conferencistas y tenerlos ac\u00e1 en Mazatl\u00e1n ha sido una parte fundamental, la doctora Yuniba, tambi\u00e9n ha formado parte de esto y por supuesto, las autoridades ac\u00e1 de la Unidad Regional Sur, el doctor Iv\u00e1n Tostado tambi\u00e9n ha sido una parte fundamental para que podamos lograr y consolidar este segundo Congreso Internacional de Marketing 2026.\u201d, manifest\u00f3 Nieves Liz\u00e1rraga.

Por su parte, el doctor Andr\u00e9s Ultreras Rodr\u00edguez, L\u00edder de GOTA, extern\u00f3 la relevancia que tiene en los alumnos este tipo de actividades tanto en lo acad\u00e9mico como en lo profesional.

CIMA tendr\u00e1 sede en el Polideportivo de la Casa Rosalina en Mazatl\u00e1n, los d\u00edas 18, 19 y 20 de mayo, esperando una afluencia diaria de 900 asistentes, superando la de 400 del a\u00f1o pasado.

De esta manera, la UAS refrenda su compromiso con la excelencia acad\u00e9mica, implementando estrategias que mantienen su renombre como la M\u00e1xima Casa de Estudios del estado de Sinaloa.<\/p>\n","protected":false},"excerpt":{"rendered":"

Con el objetivo de dar a conocer una nueva experiencia de Marketing, el Cuerpo Acad\u00e9mico Gesti\u00f3n de las Organizaciones y las Tendencias Administrativas (GOTA) present\u00f3 en rueda de prensa el…<\/p>\n","protected":false},"author":1,"featured_media":32365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[40],"tags":[41],"class_list":["post-32366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-educacion","tag-uas"],"yoast_head":"\nLa UAS consolida la excelencia acad\u00e9mica con el lanzamiento del 2.\u00ba Congreso Internacional de Marketing - \u00c9tica Comunica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eticacomunica.com.mx\/?p=32366\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La UAS consolida la excelencia acad\u00e9mica con el lanzamiento del 2.\u00ba Congreso Internacional de Marketing - 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