{"id":32611,"date":"2026-05-19T21:08:22","date_gmt":"2026-05-20T04:08:22","guid":{"rendered":"https:\/\/eticacomunica.com.mx\/?p=32611"},"modified":"2026-05-19T21:08:59","modified_gmt":"2026-05-20T04:08:59","slug":"inauguran-el-segundo-congreso-internacional-de-marketing-cima-2026-de-la-uas","status":"publish","type":"post","link":"https:\/\/eticacomunica.com.mx\/?p=32611","title":{"rendered":"Inauguran el Segundo Congreso Internacional de Marketing (cima) 2026 de la UAS"},"content":{"rendered":"\n<p>Con el firme objetivo de ofrecer una experiencia innovadora en el \u00e1rea de los negocios, la Universidad Aut\u00f3noma de Sinaloa (UAS) inaugur\u00f3 de manera oficial el segundo Congreso Internacional de Marketing (CIMA) 2026. <br><br>El magno evento es organizado por alumnos y docentes de la Facultad de Ciencias Econ\u00f3mico Administrativas de Mazatl\u00e1n (FACEAM), bajo la direcci\u00f3n de la Dra. Rosa del Carmen Liz\u00e1rraga y a trav\u00e9s del Cuerpo Acad\u00e9mico Gesti\u00f3n de las Organizaciones y las Tendencias Administrativas (GOTA).<br><br>Durante el acto inaugural, el Vicerrector de la UAS en la Unidad Regional Sur, Dr. Iv\u00e1n Tostado, destac\u00f3 el gran valor de este encuentro institucional.<br><br>Se\u00f1al\u00f3 que este tipo de congresos internacionales enriquecen de forma directa los conocimientos de los estudiantes, al mismo tiempo que fortalecen su formaci\u00f3n acad\u00e9mica y profesional en el \u00e1mbito de la mercadotecnia.<br><br>Por su parte, Daniel Nieves Liz\u00e1rraga, Director General de CIMA y presidente del comit\u00e9 organizador, agradeci\u00f3 el respaldo total de las autoridades universitarias encabezadas por el Rector, Dr. Jes\u00fas Madue\u00f1a Molina, y del propio Vicerrector Iv\u00e1n Tostado, para la realizaci\u00f3n de \u00e9ste importante evento.<br><br>Nieves Liz\u00e1rraga enfatiz\u00f3 que el congreso representa un espacio abierto dise\u00f1ado para que los asistentes tengan la valiosa oportunidad de robustecer su preparaci\u00f3n mediante el intercambio de ideas y las ponencias de conferencistas de talla nacional e internacional.<br><br>CIMA 2026 mantiene actividades permanentes durante los d\u00edas 18, 19 y 20 de mayo en la torre acad\u00e9mica de la UAS y en el Polideportivo Universitario de Mazatl\u00e1n.<br><br>La conferencia magistral titulada:<br>Marketing digital inteligente y efectivo con IA, estuvo impartida por el ponente,&nbsp; Juan Carlos Mej\u00eda. <br><br>Al evento se tiene proyectada una asistencia importante de participantes procedentes de diferentes estados de la Rep\u00fablica Mexicana y de la Entidad.<br><br>Con \u00e9ste tipo de encuentros internacionales, la UAS reitera su compromiso con la excelencia y la vanguardia educativa, manteniendo su renombre como la m\u00e1xima casa de estudios en el estado.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con el firme objetivo de ofrecer una experiencia innovadora en el \u00e1rea de los negocios, la Universidad Aut\u00f3noma de Sinaloa (UAS) inaugur\u00f3 de manera oficial el segundo Congreso Internacional de&hellip;<\/p>\n","protected":false},"author":1,"featured_media":32610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[40],"tags":[41],"class_list":["post-32611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-educacion","tag-uas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inauguran el Segundo Congreso Internacional de Marketing (cima) 2026 de la UAS - \u00c9tica Comunica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eticacomunica.com.mx\/?p=32611\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inauguran el Segundo Congreso Internacional de Marketing (cima) 2026 de la UAS - \u00c9tica Comunica\" \/>\n<meta property=\"og:description\" content=\"Con el firme objetivo de ofrecer una experiencia innovadora en el \u00e1rea de los negocios, la Universidad Aut\u00f3noma de Sinaloa (UAS) inaugur\u00f3 de manera oficial el segundo Congreso Internacional de&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eticacomunica.com.mx\/?p=32611\" \/>\n<meta property=\"og:site_name\" content=\"\u00c9tica Comunica\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/eticacomunica\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-20T04:08:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-20T04:08:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eticacomunica.com.mx\/wp-content\/uploads\/2026\/05\/IMG-20260519-WA0091.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1066\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"etica\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"etica\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/eticacomunica.com.mx\\\/?p=32611#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/eticacomunica.com.mx\\\/?p=32611\"},\"author\":{\"name\":\"etica\",\"@id\":\"https:\\\/\\\/eticacomunica.com.mx\\\/#\\\/schema\\\/person\\\/2cacc47bd17fe8ad92f08c0313d22fa6\"},\"headline\":\"Inauguran el Segundo Congreso Internacional de Marketing (cima) 2026 de la UAS\",\"datePublished\":\"2026-05-20T04:08:22+00:00\",\"dateModified\":\"2026-05-20T04:08:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/eticacomunica.com.mx\\\/?p=32611\"},\"wordCount\":348,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/eticacomunica.com.mx\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/eticacomunica.com.mx\\\/?p=32611#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eticacomunica.com.mx\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/IMG-20260519-WA0091.jpg\",\"keywords\":[\"UAS\"],\"articleSection\":[\"Educaci\u00f3n\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/eticacomunica.com.mx\\\/?p=32611#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/eticacomunica.com.mx\\\/?p=32611\",\"url\":\"https:\\\/\\\/eticacomunica.com.mx\\\/?p=32611\",\"name\":\"Inauguran el Segundo Congreso Internacional de Marketing (cima) 2026 de la UAS - \u00c9tica Comunica\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/eticacomunica.com.mx\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/eticacomunica.com.mx\\\/?p=32611#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/eticacomunica.com.mx\\\/?p=32611#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eticacomunica.com.mx\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/IMG-20260519-WA0091.jpg\",\"datePublished\":\"2026-05-20T04:08:22+00:00\",\"dateModified\":\"2026-05-20T04:08:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/eticacomunica.com.mx\\\/?p=32611#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/eticacomunica.com.mx\\\/?p=32611\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/eticacomunica.com.mx\\\/?p=32611#primaryimage\",\"url\":\"https:\\\/\\\/eticacomunica.com.mx\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/IMG-20260519-WA0091.jpg\",\"contentUrl\":\"https:\\\/\\\/eticacomunica.com.mx\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/IMG-20260519-WA0091.jpg\",\"width\":1600,\"height\":1066},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/eticacomunica.com.mx\\\/?p=32611#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/eticacomunica.com.mx\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inauguran el Segundo Congreso Internacional de Marketing (cima) 2026 de la UAS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/eticacomunica.com.mx\\\/#website\",\"url\":\"https:\\\/\\\/eticacomunica.com.mx\\\/\",\"name\":\"\u00c9tica Comunica\",\"description\":\"Diario Digital\",\"publisher\":{\"@id\":\"https:\\\/\\\/eticacomunica.com.mx\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/eticacomunica.com.mx\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/eticacomunica.com.mx\\\/#organization\",\"name\":\"Diarios Digitales de Sinaloa\",\"url\":\"https:\\\/\\\/eticacomunica.com.mx\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/eticacomunica.com.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/eticacomunica.com.mx\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/etica-logo.png\",\"contentUrl\":\"https:\\\/\\\/eticacomunica.com.mx\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/etica-logo.png\",\"width\":1280,\"height\":432,\"caption\":\"Diarios Digitales de Sinaloa\"},\"image\":{\"@id\":\"https:\\\/\\\/eticacomunica.com.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/eticacomunica\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/eticacomunica.com.mx\\\/#\\\/schema\\\/person\\\/2cacc47bd17fe8ad92f08c0313d22fa6\",\"name\":\"etica\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dfb45d32bc7097f8f06d6e4f6e6b387e7cb8fd5b3a2869265c40587ab62cab1e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dfb45d32bc7097f8f06d6e4f6e6b387e7cb8fd5b3a2869265c40587ab62cab1e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dfb45d32bc7097f8f06d6e4f6e6b387e7cb8fd5b3a2869265c40587ab62cab1e?s=96&d=mm&r=g\",\"caption\":\"etica\"},\"sameAs\":[\"https:\\\/\\\/eticacomunica.com.mx\"],\"url\":\"https:\\\/\\\/eticacomunica.com.mx\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Inauguran el Segundo Congreso Internacional de Marketing (cima) 2026 de la UAS - \u00c9tica Comunica","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/eticacomunica.com.mx\/?p=32611","og_locale":"es_MX","og_type":"article","og_title":"Inauguran el Segundo Congreso Internacional de Marketing (cima) 2026 de la UAS - \u00c9tica Comunica","og_description":"Con el firme objetivo de ofrecer una experiencia innovadora en el \u00e1rea de los negocios, la Universidad Aut\u00f3noma de Sinaloa (UAS) inaugur\u00f3 de manera oficial el segundo Congreso Internacional de&hellip;","og_url":"https:\/\/eticacomunica.com.mx\/?p=32611","og_site_name":"\u00c9tica Comunica","article_publisher":"https:\/\/www.facebook.com\/eticacomunica","article_published_time":"2026-05-20T04:08:22+00:00","article_modified_time":"2026-05-20T04:08:59+00:00","og_image":[{"width":1600,"height":1066,"url":"https:\/\/eticacomunica.com.mx\/wp-content\/uploads\/2026\/05\/IMG-20260519-WA0091.jpg","type":"image\/jpeg"}],"author":"etica","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"etica","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/eticacomunica.com.mx\/?p=32611#article","isPartOf":{"@id":"https:\/\/eticacomunica.com.mx\/?p=32611"},"author":{"name":"etica","@id":"https:\/\/eticacomunica.com.mx\/#\/schema\/person\/2cacc47bd17fe8ad92f08c0313d22fa6"},"headline":"Inauguran el Segundo Congreso Internacional de Marketing (cima) 2026 de la UAS","datePublished":"2026-05-20T04:08:22+00:00","dateModified":"2026-05-20T04:08:59+00:00","mainEntityOfPage":{"@id":"https:\/\/eticacomunica.com.mx\/?p=32611"},"wordCount":348,"commentCount":0,"publisher":{"@id":"https:\/\/eticacomunica.com.mx\/#organization"},"image":{"@id":"https:\/\/eticacomunica.com.mx\/?p=32611#primaryimage"},"thumbnailUrl":"https:\/\/eticacomunica.com.mx\/wp-content\/uploads\/2026\/05\/IMG-20260519-WA0091.jpg","keywords":["UAS"],"articleSection":["Educaci\u00f3n"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/eticacomunica.com.mx\/?p=32611#respond"]}]},{"@type":"WebPage","@id":"https:\/\/eticacomunica.com.mx\/?p=32611","url":"https:\/\/eticacomunica.com.mx\/?p=32611","name":"Inauguran el Segundo Congreso Internacional de Marketing (cima) 2026 de la UAS - \u00c9tica Comunica","isPartOf":{"@id":"https:\/\/eticacomunica.com.mx\/#website"},"primaryImageOfPage":{"@id":"https:\/\/eticacomunica.com.mx\/?p=32611#primaryimage"},"image":{"@id":"https:\/\/eticacomunica.com.mx\/?p=32611#primaryimage"},"thumbnailUrl":"https:\/\/eticacomunica.com.mx\/wp-content\/uploads\/2026\/05\/IMG-20260519-WA0091.jpg","datePublished":"2026-05-20T04:08:22+00:00","dateModified":"2026-05-20T04:08:59+00:00","breadcrumb":{"@id":"https:\/\/eticacomunica.com.mx\/?p=32611#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eticacomunica.com.mx\/?p=32611"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/eticacomunica.com.mx\/?p=32611#primaryimage","url":"https:\/\/eticacomunica.com.mx\/wp-content\/uploads\/2026\/05\/IMG-20260519-WA0091.jpg","contentUrl":"https:\/\/eticacomunica.com.mx\/wp-content\/uploads\/2026\/05\/IMG-20260519-WA0091.jpg","width":1600,"height":1066},{"@type":"BreadcrumbList","@id":"https:\/\/eticacomunica.com.mx\/?p=32611#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/eticacomunica.com.mx\/"},{"@type":"ListItem","position":2,"name":"Inauguran el Segundo Congreso Internacional de Marketing (cima) 2026 de la UAS"}]},{"@type":"WebSite","@id":"https:\/\/eticacomunica.com.mx\/#website","url":"https:\/\/eticacomunica.com.mx\/","name":"\u00c9tica Comunica","description":"Diario Digital","publisher":{"@id":"https:\/\/eticacomunica.com.mx\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/eticacomunica.com.mx\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/eticacomunica.com.mx\/#organization","name":"Diarios Digitales de Sinaloa","url":"https:\/\/eticacomunica.com.mx\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/eticacomunica.com.mx\/#\/schema\/logo\/image\/","url":"https:\/\/eticacomunica.com.mx\/wp-content\/uploads\/2023\/10\/etica-logo.png","contentUrl":"https:\/\/eticacomunica.com.mx\/wp-content\/uploads\/2023\/10\/etica-logo.png","width":1280,"height":432,"caption":"Diarios Digitales de Sinaloa"},"image":{"@id":"https:\/\/eticacomunica.com.mx\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/eticacomunica"]},{"@type":"Person","@id":"https:\/\/eticacomunica.com.mx\/#\/schema\/person\/2cacc47bd17fe8ad92f08c0313d22fa6","name":"etica","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/dfb45d32bc7097f8f06d6e4f6e6b387e7cb8fd5b3a2869265c40587ab62cab1e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dfb45d32bc7097f8f06d6e4f6e6b387e7cb8fd5b3a2869265c40587ab62cab1e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dfb45d32bc7097f8f06d6e4f6e6b387e7cb8fd5b3a2869265c40587ab62cab1e?s=96&d=mm&r=g","caption":"etica"},"sameAs":["https:\/\/eticacomunica.com.mx"],"url":"https:\/\/eticacomunica.com.mx\/?author=1"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/eticacomunica.com.mx\/wp-content\/uploads\/2026\/05\/IMG-20260519-WA0091.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/eticacomunica.com.mx\/index.php?rest_route=\/wp\/v2\/posts\/32611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eticacomunica.com.mx\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eticacomunica.com.mx\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eticacomunica.com.mx\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eticacomunica.com.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32611"}],"version-history":[{"count":1,"href":"https:\/\/eticacomunica.com.mx\/index.php?rest_route=\/wp\/v2\/posts\/32611\/revisions"}],"predecessor-version":[{"id":32612,"href":"https:\/\/eticacomunica.com.mx\/index.php?rest_route=\/wp\/v2\/posts\/32611\/revisions\/32612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eticacomunica.com.mx\/index.php?rest_route=\/wp\/v2\/media\/32610"}],"wp:attachment":[{"href":"https:\/\/eticacomunica.com.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eticacomunica.com.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=32611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eticacomunica.com.mx\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=32611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}